Thomas/Boyd works with the in-house team at Samaritan to provide strategic guidance and counsel on communications matters. By monitoring state and national trends in the hospice and palliative care industries, our team works with Samaritan’s leadership to develop strategic messaging that extends the nonprofit’s reach throughout its five-county coverage area. We identify media opportunities and pursue them by developing supporting materials such as advisories, news releases and pitch letters.
As the strategic communications counsel for Samaritan’s management team, we have also helped the organization in its award-winning rebranding efforts designed to accurately illustrate the depth and breadth of its health care services.
Our work on behalf of Samaritan includes interviewing physicians and key leaders to draft white papers, position statements, opinion pieces, letters to the editor, blogs and more.
Our team was instrumental in planning and executing the opening of Samaritan’s inpatient hospice in Voorhees, NJ, the first of its kind in the region. And, for three years, we have helped promote their unique event “Before I Die,” a one-of-a-kind community gathering co-sponsored by the Courier-Post.
In addition, we executed a public education campaign called “Start the Conversation” to encourage individuals to talk about their preferences surrounding end-of-life care now.