The Access to Care Coalition (ACC), comprised of 20 groups representing more than 10,000 physicians and other providers, came together to address inconsistencies within New Jersey consumers’ health plan coverage; to call for more transparency from health insurers and to address the issue of surprise bills that can accompany out-of-network health care services.
ACC called on Thomas/Boyd Communications to assist with a comprehensive campaign aimed at New Jersey lawmakers and other decision makers.
Thomas/Boyd Communications designed and wrote content for the advocacy website, and wrote and distributed op/eds and a news release to promote a news conference on the issue, which resulted in coverage by major news outlets. We recommended a paid digital advertising campaign on Politico and Politicker, two high profile media sites that targeted government and business leaders in New Jersey. The creative on Politicker resulted in more than 371,767 ad impressions and 696 ad clicks. The digital ads on Politico resulted in 579,393 impressions, 521 ad clicks, as well as 120 clicks from 100,000 emails delivered.