In 2017, Thomas/Boyd partnered with South Jersey Industries (SJI) to assist with the strategic planning and communications efforts regarding the company’s Social Investment Program – which provides funding to qualifying 501(c)(3) non-profit organizations that demonstrate the ability to positively impact communities, while addressing needs that align with the company’s four strategic pillars of social investment: community enrichment, environmental stewardship, STEM and vocational career development and health and social services.
Each year, the applications received by SJI for these grants are diverse and highly competitive. Once recipients were selected by SJI for the 2017 cycle of grants awards, Thomas/Boyd was called upon to establish new meaningful relationships with potential applicants, while also supporting existing partnerships the company has made over the years.
SJI relied on Thomas/Boyd’s experience and expertise to work with each grant recipient to develop personalized partnership opportunities and creative communications plans – which contributes to more impactful, long-lasting relationships between SJI and its grant recipients. Through traditional and non-traditional efforts, Thomas/Boyd is now working to generate positive news coverage and greater awareness for both SJI and grant recipients, highlighting the greater impact of SJI’s Social Investment Program on the South Jersey community.