One of the nation’s most recognized brands depended on Thomas/Boyd for more than 20 years to provide media, community and corporate communications support. We prepared and distributed press materials, worked with reporters and bloggers to secure news coverage, designed and implemented the company’s regional corporate social responsibility (CSR) initiative, handled social media management and coordinated special events.
We successfully positioned the company’s network, products, services and applications; promoted new communications stores; and developed community relations programs, all while managing media requests and placements. Thomas/Boyd led communications efforts for significant announcements, including Verizon Wireless’ name change, 4G network launch and iPhone on Verizon launch.
A tremendous effort was placed on generating awareness for HopeLine, the company’s philanthropic program that aids in the prevention and education of domestic violence victims. We secured extensive press and established partnerships with area domestic violence agencies and key public officials, including a press conference with former U.S. Senator Joe Biden.