Univers Workplace Solutions (now Aon), a leading benefit communications and enrollment solutions provider, hired Thomas/Boyd to increase the company’s visibility within the industry and to create a presence throughout the greater business community. Headquartered in Hammonton, N.J., Univers relied on Thomas/Boyd to secure media coverage in various markets around the country.
Notable media relations results included securing placements in leading industry trade publications, including a three-part series in “Employee Benefit News,” numerous articles in “Employee Benefit Plan Review” and a feature profile in “HR Magazine,” published by the Society for Human Resource Management. In addition, Thomas/Boyd helped position Univers as a “Best Place to Work” in several regional business publications.
Based on the success of Thomas/Boyd’s media relations initiatives, we were asked by Univers to coordinate a team to manage the company’s website redesign and launch, social media campaign and SEO content. Thomas/Boyd handled ongoing public relations support for all web content updates including case studies and blogs that are posted on a regular basis.