Thomas/Boyd provides communications services for New Jersey SHARES, Inc. (NJ SHARES) – a statewide nonprofit organization providing assistance to individuals and families in need of help meeting their energy and utility burden. We provide strategic counseling and devise and execute media relations and community relations efforts to increase awareness of the organization and support its advocacy efforts.
By working closely with NJ SHARES leadership, we create events and opportunities that increase overall awareness and financial support of the nonprofit’s efforts statewide. Our work involves creating content for the organization’s monthly e-newsletter – highlighting agencies, legislative partners, donors, outreach efforts, event and news. We also spearheaded a strategic campaign to launch Facebook and Twitter pages for NJ SHARES to better communicate with supporters, legislative partners, donors, agencies and utility partners, as well as various national advocacy organizations. We develop content for these pages and closely monitor for follower feedback.