The changing dynamics in the health care industry require Thomas/Boyd to stay up-to-date on current issues, trends and advancements. By positioning the Medical Society of New Jersey as a leading representative of the interests of physicians in the state, we have helped MSNJ to become a sought-after resource for reporters covering health care-related issues across New Jersey.
Our team handles all inbound media calls and often is called upon to issue news releases and statements concerning MSNJ’s position on various hot-button topics. We also interact with MSNJ’s president, CEO, general counsel and government relations team in developing positions and responses for use within the media.
Thomas/Boyd works with MSNJ’s in-house marketing and membership development departments on a variety of projects, events and assignments to support its overall mission. We write news releases, blogs, op-eds and position pieces and also assist with the development and execution of special events and handle media relations outreach as needed.
We have assisted in launching two unique branding campaigns – the “Growing Medicine in the Garden State” campaign and “Leaders in Health Care, Leaders in Life” campaign. We helped to launch Healers and Heroes (2H) program, the FitDoc Challenge and MSNJ’s support of a Rutgers University’s Edward J. Bloustein School of Planning and Public Policy study on the economic impact of the practice of medicine throughout the state.