Thomas/Boyd serves as the outsourced communications department for this Continuing Care Retirement Community (CCRC) located in the heart of Moorestown, N.J. In this role, we develop and execute strategy in keeping with the goals and objectives of the CEO and his senior staff. We handle the writing and distribution of materials designed to attract favorable media coverage and develop programs to solicit interest from the public so they book a visit to the campus and ultimately select The Evergreens as their senior living option.
We also design and write the annual report and any other needed collateral materials including a brochure that is distributed in-house highlighting special events and programming. We established and are responsible for editing and publishing a blog from the CEO that appears on The Evergreens website, LinkedIn and other social media platforms.