Thomas/Boyd provides a wide range of communications services for Bacharach. Our media relations efforts include writing and pitching news stories – including an NJTV segment highlighting Bacharach’s use of graded motor imagery, to help patients with non-functioning limbs regain their mobility.
In addition to ongoing media relations support, Thomas/Boyd also spearheaded the launch of Facebook and Twitter to increase Bacharach’s reach. Utilizing Facebook’s timeline feature, we examined archived photos and milestones in Bacharach’s rich history, then created content chronicling Bacharach’s rise to becoming a leading rehabilitative center. We were instrumental in supporting Bacharach’s “90 Years Strong” anniversary campaign, generating and posting compelling, visually appealing social media content designed to engage users.
Adding to Bacharach’s online presence, we rolled-out and continue to develop content for quarterly e-newsletters and monthly email messages that serve as a vehicle for Bacharach’s president and CEO to discuss timely topics. We also helped launch Bacharach’s blog and write and post content that can be utilized on social media to drive readers to Bacharach’s blog.
We have also worked with Bacharach to promote the Coalition to Preserve Rehabilitation New Jersey (CPRNJ), which is dedicated to ensuring that patients understand the post-acute rehabilitation options they are entitled to after a stroke, spinal cord or brain injury, amputation, or other major trauma. We created a website for CPRNJ and developed materials to communicate with potential members, legislators and the media.