The Princeton International Regatta Association
In the fall of 2001, the International Federation of Rowing (FISA) authorized Mercer Lake, in West Windsor, NJ to be the site for the first-ever Rowing World Cup to be held in the U.S. The Zurich Rowing World Cup, sponsored by Zurich Financial Services in Switzerland, is an annual, world-class event that is traditionally held in Europe.
The Princeton International Regatta Association (PIRA), host of the World Cup, hired Thomas/Boyd Communications to develop a public relations program to generate positive media coverage and encourage people to attend the event. Event attendance numbers and media coverage exceeded original projections. Coverage included the top television networks, the Associated Press, feature articles in the New York Times, International publications and a 30-minute documentary produced by New Jersey Network. A total of 11,302,729 impressions throughout the U.S. were secured.
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117 North Church Street, Moorestown, NJ 08057 ||| 92 Nassau Street, Princeton, NJ 08542 856.642.6226 [phone ] ||| 856.642.6336 [fax] |
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© 2004 Thomas/Boyd Communications
New
Jersey Council
of Teaching Hospitals
Battleship
New Jersey
(Home Port Alliance)
New
Jersey Vietnam
Veterans’ Memorial
New
Jersey Vietnam
Veterans’ Educational Center
New Jersey Korean War Memorial
The
Cancer Institute
of New Jersey
The
Ronald McDonald House
of Southern New Jersey