Client Profiles—The Ronald McDonald House of Southern New Jersey

The Ronald McDonald House of Southern New Jersey

We were retained by The Ronald McDonald House of Southern New Jersey to help generate awareness about its 20th anniversary year. The non-profit organization, which provides families with a home-away-from-home while their critically ill and traumatically injured children
receive treatment at area hospitals, has provided services to more than 13,000 families from the US and 19 foreign countries. Our successful public relations program includes working with the news media to coordinate and place positive feature articles (of families who have been
served by Ronald) in both print and electronic media, assisting with the branding of a fundraising camping and promoting events throughout the year that tie into the big anniversary. This special 20th birthday was recognized during a celebration gala at the Borgata Hotel & Casino
in Atlantic City. We also developed a direct marketing fundraising campaign to help pay off the mortgage.