Thomas/Boyd provides
the following services:
Advertising
and Marketing
Campaign development and execution.
Branding
Creation of a recognizable corporate style using elements such as positioning,
logo and graphics.
Community
Relations
Developing programs to help companies position themselves positively in the
marketplace while helping the community.
Corporate
Identity
Developing strategic programs to foster networking and business opportunities
for corporate leaders.
Corporate
Positioning
Creating a “face” for business executives by developing business-
and community-oriented opportunities.
Crisis
Communications
Serving as an on-site consultant during a crisis situation, handling media,
coaching company spokesperson and internal staff and directing communications
in a timely fashion.
Media
Relations
Packaging the “news” angle and working with key media reporters
through aggressive media pitching, news releases, press conferences, press
kits and query letters.
Media
Training
Assisting clients prepare for media interviews. Training includes “before
and after” videotaped sessions and a behind-the-scenes look at the
inner-workings of the news media.
Public
Policy Consulting
Establishing a position, then implementing a campaign, often with a grassroots
component
Special
Events
Creating events designed to attract media attention
Strategic Planning and Consultation
Development of strategic public relations plan designed to accomplish long-term
goals of an organization
Trade
Association PR
Public relations planning and implementation for national trade associations