Worldwide Printing Thermographers Association
After conducting a national search, the Worldwide Printing Thermographers Association (WPT) retained Thomas/Boyd to design and implement a national public relations campaign. Headquartered in Washington, DC, WPT is a trade association that represents 100 members in the U.S., England, Israel and Australia. Members include small independents, major franchise chains and suppliers to the industry.
Thomas/Boyd provides media relations and marketing services to help position WPT and thermography (raised printing) to key target markets, including end-users, graphic designers and the print industry. A campaign design and accompanying tagline - “Life is Full of Choices - Choose Raised Printing” - promotes the benefits of raised vs. flat printing. The successful public relations campaign includes national article placements and bylined articles, and dozens of speaking engagements at graphic design schools across the country.
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