117 North Church Street, Moorestown, NJ 08057 | info@thomasboyd.com | P: 856.642.6226
by Pam Boyd
As we’re all adjusting to the new norm amidst the COVID-19 pandemic, one thing is for certain: change. For now, news conferences and public events are “out” and all things live streaming and virtual are “in.” As communications experts, we’re helping businesses rethink and adjust their communications strategies to get through these challenging times. Thomas/Boyd … Continue reading Adapting your PR/Marketing Strategy During the COVID-19 Crisis
by Pam Boyd
At any given moment, an organization can find itself in an untimely and unexpected crisis – from a job site accident, to executive embezzlement to inappropriate behavior, just to name a few. How you manage the crisis can have a lasting effect on your business and reputation. Are you prepared? With today’s 24/7 news cycle, … Continue reading Navigating the Storm: How to handle a crisis
by Pam Boyd
Networking comes naturally to me as evidenced by my first-grade report card that stated, “Pam gets along well with others and makes friends easily.” So, when there’s an opportunity to get out and meet people, I’m all for it! But I realize this isn’t the case for everyone. As a business owner for 19 … Continue reading The Do’s and Don’ts of Networking
by Pam Boyd
If you’re feeling overwhelmed by your email inbox, you’re not alone. At the risk of sounding like “Debbie Downer,” email volume is only going to get worse. Luckily, it’s National Clean out Your Inbox Week – a time to get my inbox on the radar and start the year with a fresh slate. According … Continue reading National Clean out Your Inbox Week: The Week We all Secretly Need
by Pam Boyd
In public relations, every day brings something new, unexpected or different. However, one thing that remains the same is the relationship between PR and news media that can be critical in securing successful media placements or diffusing crisis situations. In the 20+ years I since I started my career, I’ve worked with the news media … Continue reading Working With the Media
by Pam Boyd
By now, we’ve all heard Blurred Lines by Robin Thicke, but have you heard the latest spoof, Word Crimes, by the new grammar police, “Weird Al” Yancovic? I once thought I was alone in gasping aloud at a typo or feeling my ears burn when I heard poor grammar (slight exaggeration). Reflecting on my childhood, … Continue reading Grammar police cite word crimes
by Pam Boyd
A ribbon cutting event can be a great way to celebrate the opening of your business or organization, and it can also help increase your visibility – if it’s done right. As I’m coming off the heels of the third ribbon-cutting event I’ve helped organize in the past few months, I’d like to share a … Continue reading Making the most of a ribbon cutting event