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by Caitlin Latko
As we continue to deal with the fallout of COVID-19 and its long-lasting impact, one of the biggest challenges we’ve helped clients big and small navigate is the transition from in-person events to virtual ones. Traditionally, press events, conferences, lunch and learns, and networking events all fulfill pivotal roles in communicating with an organization’s various … Continue reading From In-Person to Online: Transitioning to Virtual Events in the Age of COVID-19
by Pam Boyd
As we’re all adjusting to the new norm amidst the COVID-19 pandemic, one thing is for certain: change. For now, news conferences and public events are “out” and all things live streaming and virtual are “in.” As communications experts, we’re helping businesses rethink and adjust their communications strategies to get through these challenging times. Thomas/Boyd … Continue reading Adapting your PR/Marketing Strategy During the COVID-19 Crisis
by Caitlin Latko
Celebrating a milestone gives organizations the opportunity to remind target markets of their strengths, but they’re also a feel-good way to connect with audiences with a positive message. Additionally, and especially for smaller businesses, anniversaries are a sign of staying power and longevity. With the Small Business Administration Office of Advocacy reporting that only about … Continue reading Five Things to Consider When Celebrating Your Corporate Anniversary
by Liz Thomas and Pam Boyd
The year was 1998. Liz was 39 and her daughter Kristen was 6. Pam was 30 – her sons Alec and Aaron weren’t even on the scene. Both Liz and Pam vividly remember the day Liz approached Pam and said, “Oh, come on, leave your secure job and start a new business with me.” Pam … Continue reading Thomas/Boyd Communications Turns 20
by Pam Boyd
At any given moment, an organization can find itself in an untimely and unexpected crisis – from a job site accident, to executive embezzlement to inappropriate behavior, just to name a few. How you manage the crisis can have a lasting effect on your business and reputation. Are you prepared? With today’s 24/7 news cycle, … Continue reading Navigating the Storm: How to handle a crisis
by Caitlin Latko
Have you ever searched for a product or service and next thing you know, you see ads for that same thing every time you visit a website? Maybe you’re researching a vacation and suddenly your Facebook newsfeed is bombarded with advertising for hotels. It’s no coincidence – and no, it’s not Facebook or Twitter spying … Continue reading Why do these ads keep following me?
by Hailey Fuzak
If you think social media is a passing fad… think again. 2.8 billion people across the globe use social media – that’s 37 percent of the world’s population. If you’re not on social media, you’re missing out. Social media has become a key component of any communications campaign or strategy, so it is important that … Continue reading Best practices for social media success
by Liz Thomas
Every day we need to contemplate how to best spend our precious work hours. A few months ago, our team met to determine if we should take part in the New Jersey League of Municipalities Conference in Atlantic City. We knew it would take time to plan what we wanted to do, and attending the League … Continue reading TBC Attends the N.J. League of Municipalities
by admin
By Lianna Jasiewicz, Thomas/Boyd Communications Summer Intern My first internship was at 8 years old – that’s right, 8. Now at 21, I’ve held several internships, all in the realm of politics. I was born in 1996 – making me an entitled, know-it-all millennial, but disclaimer: I’m not a part of the 99 percent! This … Continue reading A Day in The Life of a Millennial Intern
by Pam Boyd
Networking comes naturally to me as evidenced by my first-grade report card that stated, “Pam gets along well with others and makes friends easily.” So, when there’s an opportunity to get out and meet people, I’m all for it! But I realize this isn’t the case for everyone. As a business owner for 19 … Continue reading The Do’s and Don’ts of Networking
by admin
By Lianna Jasiewicz, Thomas/Boyd Communications Summer Intern As an intern, you join the ranks of Owen Wilson, Vince Vaughn and even Robert De Niro in their portrayals of the term. Not everyone will have a boss like Miranda Priestly or work for Google, but the experience you get at an internship is irreplaceable. Each of … Continue reading 6 Tips to Make the Most of Your Internship
by Liz Thomas
We can all agree that social media and digital communications are completely transforming the way we live our lives and conduct business. However, even as we are fully entrenched in the “digital age,” there is one tried and true piece of the PR puzzle that remains unwavering: the power of earned media. Media relations work … Continue reading Who Cares About Media Relations? We Do… And You Should, Too
by Lori Palmer
As the world moves faster, resulting in less time and limited attention spans, it is more important than ever to write with clarity and brevity. With just a few tweaks you can do just that: Use strong verbs and the active voice. Make the subject perform the action in sentences to keep them shorter and more … Continue reading Five Tips for Better Writing
by Pam Boyd
If you’re feeling overwhelmed by your email inbox, you’re not alone. At the risk of sounding like “Debbie Downer,” email volume is only going to get worse. Luckily, it’s National Clean out Your Inbox Week – a time to get my inbox on the radar and start the year with a fresh slate. According … Continue reading National Clean out Your Inbox Week: The Week We all Secretly Need
by Liz Thomas
One of my favorite things about public relations is I never know what to expect. Once in a while, I receive a phone call with an out-of-the-ordinary request or client need. This call came from Mike Warner who was the number two person at the New Jersey Department of Military and Veterans Affairs during the … Continue reading Bringing the Battleship New Jersey back to Camden
by Pam Boyd
In public relations, every day brings something new, unexpected or different. However, one thing that remains the same is the relationship between PR and news media that can be critical in securing successful media placements or diffusing crisis situations. In the 20+ years I since I started my career, I’ve worked with the news media … Continue reading Working With the Media
by Liz Thomas
Mayor Dana Redd Leading Camden into New Era Behind every great city is a woman calling the shots – that’s the saying, right? If you’re talking about Camden, then the answer is a resounding ‘yes!’ You already know that Camden is a growing economic force (and if not, check out our recent post about it … Continue reading Woman in Charge
by Liz Thomas
Working as part of a small team offers some pretty big benefits. With the exception of seven extraordinary years as a 20-something working in the Press Office of Governor Tom Kean, I’ve spent 25 years as a small business owner. As a college student, I never contemplated a job in politics or government and certainly … Continue reading Small team, big benefits
by Pam Boyd
By now, we’ve all heard Blurred Lines by Robin Thicke, but have you heard the latest spoof, Word Crimes, by the new grammar police, “Weird Al” Yancovic? I once thought I was alone in gasping aloud at a typo or feeling my ears burn when I heard poor grammar (slight exaggeration). Reflecting on my childhood, … Continue reading Grammar police cite word crimes
by Liz Thomas
Shouts rang out through the ‘Kean for Governor’ headquarters when that first fax went through – and after only seven minutes. Can you imagine? We were excited that the transmission arrived from our office in Union, N.J. to Washington, D.C. in ONLY seven minutes. Ah, communications ‘back then.’ Carl Golden tapped away at his manual … Continue reading Communications back then
by Pam Boyd
A ribbon cutting event can be a great way to celebrate the opening of your business or organization, and it can also help increase your visibility – if it’s done right. As I’m coming off the heels of the third ribbon-cutting event I’ve helped organize in the past few months, I’d like to share a … Continue reading Making the most of a ribbon cutting event