Our Blog

Find out what's new in the area and get tips for helping your business grow.

Continuing the Legacy: How to Use Your Day Off for Good!

by Pam Boyd

  Rev. Dr. Martin Luther King dedicated his life not only to fighting for equality and rights but also to helping others. He had a dream for a greater America and we believe that all of us have the opportunity to be a part of that dream by honoring his legacy. Organizations across the country … Continue reading Continuing the Legacy: How to Use Your Day Off for Good!

Date: January 16, 2017

Back to School With No Child to Send “Back”

by Liz Thomas

Do I miss shopping for new sneakers, colored pencils and the perfect backpack? A little. Do I miss buying plastic containers that slide under dorm beds and sorting through what stays and what goes? A little. Don’t get me wrong, the “a little” answer doesn’t mean I don’t love looking at all the Facebook posts of my many … Continue reading Back to School With No Child to Send “Back”

Date: September 7, 2016

Who Cares About Media Relations? We Do… And You Should, Too

by Liz Thomas

We can all agree that social media and digital communications are completely transforming the way we live our lives and conduct business. However, even as we are fully entrenched in the “digital age,” there is one tried and true piece of the PR puzzle that remains unwavering: the power of earned media. Media relations work … Continue reading Who Cares About Media Relations? We Do… And You Should, Too

Date: April 25, 2016

Life Through The Eyes of our Ancestors

by Caitlin Latko

  To forget one’s ancestors is to be a brook without a source, a tree without a root. – Chinese Proverb Over the years, as I’ve researched my family history, one particular family member I’ve been intrigued by is my paternal great-grandmother, Lucy Dunican (nee Finnerty). She lived during a critical time in world history and … Continue reading Life Through The Eyes of our Ancestors

Date: March 30, 2016

Celebrating the Right to Vote

by Lori Palmer

  Minutes from my office stands a farmhouse called “Paulsdale” where one of the most important women in American history grew up—Alice Paul—and though I know much about her life, I still marvel at all she did as a woman in that time period. For those who don’t know her, Alice Stokes Paul (1885-1977) was … Continue reading Celebrating the Right to Vote

Date: March 14, 2016

Five Tips for Better Writing

by Lori Palmer

As the world moves faster, resulting in less time and limited attention spans, it is more important than ever to write with clarity and brevity. With just a few tweaks you can do just that: Use strong verbs and the active voice. Make the subject perform the action in sentences to keep them shorter and more … Continue reading Five Tips for Better Writing

Date: March 4, 2016

Shaking Hands with Presidents and Would-Be Presidents

by Liz Thomas

Regardless of your politics, everyone can agree on one thing – the importance and the power of the President of the United States. With all the chatter and buzz surrounding the upcoming presidential election, it brought back some extraordinary memories for me. While most people will never meet a president, I am lucky enough to … Continue reading Shaking Hands with Presidents and Would-Be Presidents

Date: March 2, 2016

National Clean out Your Inbox Week: The Week We all Secretly Need

by Pam Boyd

  If you’re feeling overwhelmed by your email inbox, you’re not alone. At the risk of sounding like “Debbie Downer,” email volume is only going to get worse. Luckily, it’s National Clean out Your Inbox Week – a time to get my inbox on the radar and start the year with a fresh slate. According … Continue reading National Clean out Your Inbox Week: The Week We all Secretly Need

Date: January 28, 2016

Bringing the Battleship New Jersey back to Camden

by Liz Thomas

One of my favorite things about public relations is I never know what to expect. Once in a while, I receive a phone call with an out-of-the-ordinary request or client need.  This call came from Mike Warner who was the number two person at the New Jersey Department of Military and Veterans Affairs during the … Continue reading Bringing the Battleship New Jersey back to Camden

Date: October 30, 2015

Working With the Media

by Pam Boyd

In public relations, every day brings something new, unexpected or different. However, one thing that remains the same is the relationship between PR and news media that can be critical in securing successful media placements or diffusing crisis situations. In the 20+ years I since I started my career, I’ve worked with the news media … Continue reading Working With the Media

Date: September 11, 2015

New Year’s Resolutions: A Communications Checklist for Success

by Pam Boyd

Whether they’re business or personal, New Year’s resolutions force you to assess where you’ve been and where you want to be. Personally, I vow to to sharpen my organizational skills for non-work-related activities and to become stronger (physically and mentally) by adding more challenge to my morning workouts. On the business side, I vow to … Continue reading New Year’s Resolutions: A Communications Checklist for Success

Date: January 12, 2015

Woman in Charge

by Liz Thomas

Mayor Dana Redd Leading Camden into New Era Behind every great city is a woman calling the shots – that’s the saying, right? If you’re talking about Camden, then the answer is a resounding ‘yes!’ You already know that Camden is a growing economic force (and if not, check out our recent post about it … Continue reading Woman in Charge

Date: December 9, 2014

Small team, big benefits

by Liz Thomas

Working as part of a small team offers some pretty big benefits. With the exception of seven extraordinary years as a 20-something working in the Press Office of Governor Tom Kean, I’ve spent 25 years as a small business owner. As a college student, I never contemplated a job in politics or government and certainly … Continue reading Small team, big benefits

Date: August 19, 2014

Grammar police cite word crimes

by Pam Boyd

By now, we’ve all heard Blurred Lines by Robin Thicke, but have you heard the latest spoof, Word Crimes, by the new grammar police, “Weird Al” Yancovic? I once thought I was alone in gasping aloud at a typo or feeling my ears burn when I heard poor grammar (slight exaggeration). Reflecting on my childhood, … Continue reading Grammar police cite word crimes

Date: August 5, 2014

Communications back then

by Liz Thomas

Shouts rang out through the ‘Kean for Governor’ headquarters when that first fax went through – and after only seven minutes. Can you imagine? We were excited that the transmission arrived from our office in Union, N.J. to Washington, D.C. in ONLY seven minutes. Ah, communications ‘back then.’ Carl Golden tapped away at his manual … Continue reading Communications back then

Date: June 18, 2014

Making the most of a ribbon cutting event

by Pam Boyd

A ribbon cutting event can be a great way to celebrate the opening of your business or organization, and it can also help increase your visibility – if it’s done right. As I’m coming off the heels of the third ribbon-cutting event I’ve helped organize in the past few months, I’d like to share a … Continue reading Making the most of a ribbon cutting event

Date: June 10, 2014
Latest Posts