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by Liz Thomas
We can all agree that social media and digital communications are completely transforming the way we live our lives and conduct business. However, even as we are fully entrenched in the “digital age,” there is one tried and true piece of the PR puzzle that remains unwavering: the power of earned media. Media relations work … Continue reading Who Cares About Media Relations? We Do… And You Should, Too
by Pam Boyd
In public relations, every day brings something new, unexpected or different. However, one thing that remains the same is the relationship between PR and news media that can be critical in securing successful media placements or diffusing crisis situations. In the 20+ years I since I started my career, I’ve worked with the news media … Continue reading Working With the Media