Thomas/Boyd Communiqué

Extreme Makeover: Home Edition
We were proud to have been part of Extreme Makeover: Home Edition’s Pennsauken build this summer. J.S. Hovnanian & Sons donated their services to build a beautiful home for Victor Marrero, a single father of five boys living in a rundown Camden row home. Garo Hovnanian, director of marketing for J.S. Hovnanian & Sons, reached out to us for help in managing the media coverage surrounding the build. We couldn’t have been happier to donate our time spreading the word of the Hovnanians’ generosity and to be part of the “build team,” welcoming the Marrero Family to their new home with a resounding, “MOVE THAT BUS!”

We also provided media relations and joined our client, allRisk Property Damage Experts in the renovations to Urban Promise’s Eastside Building in Camden, creating a bright, welcoming place for after school activities and Victor Marrero’s Single Fathers of Camden program. Team allRisk spearheaded the effort, donating time, services and materials.

Tune in to watch—This Sunday, November 11 @ 8pm on ABC TV!

Crisis Communications - Tips

1. Have a crisis communications plan in place.

2. Go public as quickly as possible, but only with what you know, not what you think. If you don’t the media will get their information through other means.

3. Stay cool – don’t be driven by emotion – be driven by facts.

4. Get top management to the crisis site.

5. Inform your internal audiences.

6. Gather information as quickly as possible and provide frequent updates. Have a media trained spokesperson conduct regular briefings.

7. Establish a website to inform audiences about the status of the situation. Place news releases, fact sheets and statements on the site.

Thomas/Boyd
Announces New
Princeton Office

Located in this historic building
at 92 Nassau Street across from
the gates of Princeton University,
our satellite office is the perfect
place to meet after lunch downtown.

Education Division Launches

We recently launched an Education Division to keep pace with the specialized needs of current and prospective clients in the education field. With 20 years of education public relations under her belt, Vice President Laura Bishop will serve as director of the division. It will meet the needs of a range of clients including public, private, parochial and charter schools, accreditation and professional organizations as well as non-profit and for-profit companies that provide services to the education field. Education Division Services include newsletters, media relations, collateral materials (annual reports, calendars, brochures), bond referenda/budget campaigns and business partnership programs.
Laura and Account Executive Allyson Wisniewski are members of the National and New Jersey School Public Relations Associations.
thomasboyd.com/education.html

Laura Bishop

Allyson Wisniewski

Staying Connected

PRSA International Conference
Pam Boyd, member of PRSA Philadelphia’s Agency Leadership Council, attended the PRSA International Conference in Philadelphia along with other top professionals in the industry for four days, October 20-23. She attended numerous workshops and seminars run by nationally renowned PR experts, learned cutting edge public relations strategy and absorbed battle-proven methodology to take back to the office.

NJ School Boards Association Workshop
Laura Bishop and Allyson Wisniewski presented at the New Jersey School Boards Association Workshop in Atlantic City. They instructed school board representatives on how to find funds, develop winning strategies and make the most of the public relations resources already available. Nearly 10,000 school board members from around the state attended the event.

SNJ Chamber of Commerce
Liz Thomas served as a moderator for the Southern New Jersey Chamber of Commerce Smart Business Series branding seminar. The Chamber tapped Liz’s vast expertise in building and marketing brands that generate recognition in early October.

Tri-County Economic Development Summit
We served as a sponsor and attended the 2nd Annual Tri-County Economic Development Summit in Deptford.

Gloucester County Chamber of Commerce
We have recently joined this chamber—Allyson Wisniewski is our representative at meetings.

Burlington County Chamber of Commerce
Account Executive Carla Reinas is a proud member of the Burlington County Chamber of Commerce’s Economic Development Committee, Marketing Committee and Voice of Business Committee.