EDUCATION EXPERIENCE
Thomas/Boyd Communications is recognized for creative, comprehensive and effective public relations programs in the dynamic and rapidly changing field of education. Built on more than 20 years of experience in education public relations, TBC recently formalized its education division to keep pace with the needs of current clients and prospective clients, ranging from public school districts to charter schools and accreditation organizations and professionals organizations that provide a gamut of services to educational institutions throughout the state and region.

Thomas/Boyd specialized education public relations services include:

Successful Bond Referenda Campaigns – grassroots volunteer mobilization and coordination, newsletters, fact sheets, media outreach and responsive,

Creative, Targeted Newsletters – design, write, edit and coordinate all aspects of production

Proactive Media Relations – news releases, feature stories, television news coverage
Compelling Annual Reports – an innovative approach to share news about and educational organization with targeted audiences including parents, community members and current and potential donors

Spirited yet Practical School Year Calendars – creative calendars that capture the spirit of a school or district through words, design, artwork and photography

Business Partnership Programs – capitalize on opportunities to build bridges to and foster cooperative activities between and the education and business worlds

CURRENT & PAST CLIENTS

ARCHWAY PROGRAMS – Thomas/Boyd is the community and media relations “arm” of Archway Programs, a private non-profit that serves children and adults with special needs. Our work for the organization includes newsletter writing and production, fundraising event planning, and proactive media relations.

CAMDEN’S PROMISE CHARTER SCHOOLS - Our work on behalf of Camden’s Promise (grades 5-8) and Camden Academy Charter High School (grades 9-12) includes newsletters, annual reports, special events, and media relations.

CENTRAL REGIONAL SCHOOL DISTRICT - Implemented a successful community and media relations campaign to defeat an effort to dissolve this regional district. Our grassroots efforts included media outreach, volunteer mobilization, news releases, newsletter, fact sheets and editorial support.

DELANCO TOWNSHIP PUBLIC SCHOOLS – Coordinated a community/media relations campaign to successfully pass a $6.6 million bond referendum in March 2005. The referendum had failed in three previous attempts.

GREENWICH TOWNSHIP SCHOOL DISTRICT – Our efforts for Greenwich
Township School District include a quarterly community newsletter, bi-monthly employee newsletter and media relations. We’ve also worked with the district on bond referenda communications.

MIDDLE STATES ASSOCIATION COMMISSION ON SECONDARY SCHOOLS
Development and implementation of an ongoing marketing communications and branding program that emphasizes the strengths and benefits of MSCSS accreditation in today’s education environment. Program includes brochures, newsletters, media relations, and the creation of an allied membership program.

MOORESTOWN TOWNSHIP SCHOOL DISTRICT – News release writing, editing and distribution to local and regional media.

NJSCHOOLJOBS.COM - Media relations and marketing communications consultation for the small niche business designed to meet the recruiting and job application needs of public, private, parochial and charter schools throughout New Jersey.
Former Education Clients

BERLIN TOWNSHIP – Passed a bond referendum for construction and renovations at existing schools.

LINDENWOLD SCHOOL DISTRICT – Successfully passed a bond referendum for the construction of a new high school; continued with comprehensive public relations program including newsletters and media relations.

LOWER CAMDEN COUNTY SCHOOL DISTRICT DISSOLUTION – Worked with five out of seven school districts to successfully pass a referendum for the dissolution of Lower Camden County School District after 25 years of failed referenda.

TABERNACLE SCHOOL DISTRICT – Helped pass a bond referendum for renovations and additions to a primary school and renovations to a middle school.
Continued with long-term public relations program including newsletter, new releases, and media relations.

RANCOCAS VALLEY REGIONAL HIGH SCHOOL – Developed a comprehensive public relations program to foster better communications with five sending districts. Our goal was to promote RV’s academic, performing arts and extracurricular programs. Worked with the administration and a core volunteer parent group to pass a $28 million referendum for renovations and construction of a new wing and performing arts center.

WINSLOW TOWNSHIP SCHOOL DISTRICT UNIFICATION – Following the dissolution of Lower Camden County School District, passed a $28 million bond referendum for construction and renovations to convert the junior high school to a middle school and upgrade the high school. Campaign included a community survey and name change. A long-term public relations program was developed for this growing district.