SJ Magazine Article

Courier-Post Article

Launch of the Personalized Medicine Project

At a Congressional briefing hosted by Rep. Robert Andrews (D-NJ) in Washington, DC, Coriell Institute officially launched the Coriell Personalized Medicine Collaborative. Rep. Andrews, in support of the initiative, was the first volunteer to be consented and to submit a saliva sample from which his DNA will be isolated to determine his personal genome profile. Thomas/Boyd coordinated coverage of the event including writing and distributing the media advisory, news releases and conducted extensive media follow up to secure coverage, which included front page coverage by Gannett. This event was a launching point for further coverage in the Philadelphia Business Journal, NJBIZ, the local NPR affiliate, SJ Magazine and area television.

The CPMC seeks to discover presently unknown genes that elevate a person’s risk of cancer and other complex diseases, to understand why people respond differently to treatments, and to explore how the resulting information can best be viewed and utilized by participants and their physicians in a secure, user-friendly, web-based system. Participants will have the opportunity to learn about their risks for medically actionable conditions, including cancer, heart disease, diabetes, high blood pressure and cholesterol, and use this information to take preventative measures for their improved health. There is no cost to participants.