Thomas/Boyd Communications Receives Four Awards at The 39th Annual Pepperpot & Achievement Awards
Thomas/Boyd Communications
Launches Education DivisionThomas/Boyd Communications Tapped For
Extreme Makeover: Home Edition’s Pennsauken Build
Thomas/Boyd Communications Receives Four Awards at The 39th Annual Pepperpot & Achievement Awards
MOORESTOWN, NJ (December 13, 2007) – Thomas/Boyd Communications (TBC) of Moorestown and Princeton received four awards at the 39th Annual Pepperpot & Achievement Awards, sponsored by the Philadelphia Chapter of the Public Relations Society of America (PRSA). TBC took home the prestigious Pepperpot Awards, designating 1st place honors, in the categories of Reputation/Brand Management, Annual Report, Media Relations and Pro Bono Program.
Named in 1968 by Bill Parker, then Philadelphia PRSA president and head of Campbell Soup communications, the Pepperpot Awards designate excellence in public relations.
TBC received the Reputation/Brand Management Pepperpot for its yearlong efforts to revitalize the brand of The Evergreens Retirement Community in Moorestown, NJ. The TBC team enlisted the help of a team of graphic designers, copywriters and The Evergreens’ in-house marketing department to implement a multifaceted branding campaign complete with media, community and investor relations and marketing communications. TBC captured the Annual Report Pepperpot for The Evergreens’ 2006 Annual Report, one standout single-piece communication within the overall branding campaign.
The agency’s third Pepperpot in the category of Media Relations recognized its widespread coverage of the restoration and grand opening of the historic Ellis Island Ferry Building. From placements in The New York Times to La Republica, an Italian national daily newspaper, and TV Asahi, a commercial network in Japan, TBC far surpassed its established goals by securing local, national and international print and broadcast media for this momentous event.
TBC accepted its fourth and final Pepperpot in the Pro Bono Program category for its efforts to support J.S. Hovnanian & Sons and others participating in ABC’s “Extreme Makeover Home Edition” in Camden, NJ, for the Marrero family. In addition to managing media relations throughout the build, TBC worked to coordinate volunteers and gather donations to benefit the deserving family.
Co-founded by Liz Thomas and Pam Boyd in 1998, Thomas/Boyd Communications has established itself as one of the top PR firms in the region, meeting the communications needs of a wide range of companies, not-for-profits and education institutions in local and national markets. In response to this outstanding accomplishment, Boyd said, “We are thrilled to receive such high honors for our work. We take a strategic approach to meet the unique needs of each and every client, whether it’s through traditional methods, innovative approaches or a mix of both.”Thomas/Boyd represents business accounts such as BP, Verizon Wireless and allRisk Property Damage Specialists as well as not-for-profits like Coriell Institute for Medical Research, Archway Programs and The Evergreens. Services include media and community relations, marketing, crisis management, special event planning and new product launches. Visit www.thomasboyd.com for more information.
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Thomas/Boyd Communications
Launches Education Division
- Formalizes Commitment to Growing Practice Area
MOORESTOWN, N.J. (September 5, 2007) - Thomas/Boyd Communications recently formalized the firm’s education public relations practice area by launching an Education Division to keep pace with the specialized needs of current and prospective clients in the education field.
Under the direction of Vice President Laura Bishop, the division will serve a range of clients including public school districts, charter schools, private non-profits, accreditation and professional organizations as well as not-for-profit and for-profit companies that provide services to the education field.
Built on more than 20 years of experience in education public relations, Thomas/Boyd’s education public relations services include Bond Referenda Campaigns, Newsletters, Media Relations, collateral materials (annual reports, calendars, brochures) and Business Partnership Programs.
Prior to joining Thomas/Boyd in 2004, Bishop developed a successful niche education public relations practice. She will lead the account team for Thomas/Boyd’s current education clients and spearhead new business initiatives in that practice area.
“ We have seen a steady increase in education-related marketing communications programs over the past several years, so it seems the time is right to dedicate staff and resources to support education as a specialty area,” said CEO Liz Thomas.
Laura Bishop is a member of the National and New Jersey School Public Relations Associations.
About Thomas/Boyd
Partners Liz Thomas and Pam Boyd created Thomas/Boyd Communications in 1998 to offer clients a fresh approach to the world of traditional public relations and marketing communications services. Since its inception, the firm has earned several significant peer awards from professional organizations and was also recognized by The Philadelphia Business Journal and NJ Biz as one of the top 25 public relations firms in the Philadelphia Tri-State Region. Thomas/Boyd Communications specializes in media and public relations, public affairs counseling, corporate positioning, crisis communications, community relations, media training and special event planning. Their clients range from Fortune 500 companies to non-profit organizations. For more information visit www.thomasboyd.com.
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Thomas/Boyd Communications Tapped For
Extreme Makeover: Home Edition’s Pennsauken Build
MOORESTOWN, N.J. (July 31, 2007) - On the morning of July 29, a single father of five boys answered a knock on the door of his Camden home to find Ty Pennington and the crew from Extreme Makeover: Home Edition ready to help transform his family’s lives with a new home built by Mt. Laurel-based J.S. Hovnanian & Sons. News about the weeklong event spread quickly throughout the South Jersey community, thanks in part to the efforts of a local public relations firm, Thomas/Boyd Communications of Moorestown and Princeton.Garo Hovnanian, director of marketing for J.S. Hovnanian & Sons, recognized that he could use a few extra hands in managing the media coverage surrounding the build, so he reached out to Thomas/Boyd to tap into their expertise and excellent contacts throughout the region.
Co-founded by Liz Thomas and Pam Boyd in 1998, Thomas/Boyd Communications has established itself as one of the top PR firms in the region, meeting the communications needs of a wide range of companies, not-for-profits and education institutions in local and national markets. In response to this outstanding opportunity, Thomas said, “We are thrilled to donate our time and resources to this fabulous project. We are grateful to J.S. Hovnanian & Sons for reaching out to us and for bringing us on as a member of their
Thomas/Boyd represents business accounts such as BP, Verizon Wireless and allRisk Property Damage Specialists as well as not-for-profits like Coriell Institute for Medical Research, Virtua Health and The Evergreens. Services include media and community relations, marketing, crisis management, special event planning and new product launches. Visit www.thomasboyd.com for more information.
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