Clients turn to us for our communications prowess – from strategic programs and marketing campaigns to attention-getting special events and online positioning. Whatever a client may need, Thomas/Boyd takes on each task with the enthusiasm and attention to detail necessary for success. We do it all, and we do it well.
We believe in the power of selecting from a complete spectrum of marketing communications tactics to reach target audiences on behalf of our clients. With this in mind, Thomas/Boyd creatively develops unique yet strategic communication programs that may utilize any or all of the following services. Please click a service to read more.
After setting a goal, we lead our clients through the complex process of developing a particular message. We then identify the best delivery strategies and execute tactics with the client’s goal in mind.
We strategically identify and package story angles, then approach traditional media and online sources using pitches, releases, fact sheets and other tactics designed to produce the best news results for clients.
We utilize social media tools like Twitter, Facebook and blogs to reach each of our specified target audiences. Likewise, we are capable of organizing and expediting website development for clients looking for a refreshed or completely new online presence.
We are frequently called upon to develop and execute e-newsletters for clients hoping to reach both internal and external audiences. We assist in developing messaging, crafting copy and managing all layout and design elements.
Call us “wordsmiths.” From magazine and newsletter articles to brochures and sales materials, we’re accustomed to writing effective copy that evokes emotion and action. Our grabbing headlines and attention-getting copy help spark a call-to-action for marketing campaigns. We also specialize in website copywriting as well as corporate business documents.
We help our clients develop comprehensive branding and re-branding campaigns. We assist in the development of an initial theme/concept, and then produce strategic online, print, outdoor and electronic advertising initiatives to support the overall campaign vision and goals. These initiatives can include anything from the production of new websites or videos to collateral material and advertisements.
We create meaningful events designed to attract media coverage or increased participants, depending on the nature of the event. The range of special events includes everything from news conferences and grand openings to ribbon-cuttings and dedications, as well as business meetings, golf outings, galas and other fundraising events.
We create a “face” for business executives by developing the perfect business and community-oriented opportunities, including speaking opportunities.
We assist our clients in outreach to residents and stakeholders in order to build a better rapport and educate them about issues and developments that may affect their individual lives or their greater community as a whole. We also develop and manage unique Corporate Social Responsibility programs, as well as recommend and execute meaningful social initiatives for clients.
We create messages for our clients and establish best practices to engage their employees and key constituents. Our message development ensures the proper flow of information and allows the client to successfully generate support for a particular goal or cause.
We assist clients in establishing a position, and then help develop and implement a specialized campaign, often with a grassroots component.
As skilled crisis communications professionals, we take control of client situations that have the potential to escalate quickly due to a variety of internal or external forces. We develop a comprehensive plan of action and disseminate key information in a timely and strategic basis.
We fully prepare our clients for media interviews. Training can include “before and after” videotaped sessions and a behind-the-scenes look at the inner-workings of the news media outlets.