We can all agree that social media and digital communications are completely transforming the way we live our lives and conduct business. However, even as we are fully entrenched in the “digital age,” there is one tried and true piece of the PR puzzle that remains unwavering: the power of earned media.
Media relations work involves developing and maintaining relationships with the media so they are receptive to presented story ideas, creating more opportunities for earned media. If done correctly, earned media can deliver a powerful punch and gain the all-important stamp of approval called third-party credibility.
As newsrooms and newspapers continue to shrink, the competition for securing media placements is growing. On the bright side, digital platforms have created more places to pitch and place client content. Fortunately, we represent clients who are doing unbelievable things and are highly respected in their fields, giving us many opportunities to shine a bright light on who they are and what they do.
Recently, we helped a courageous 7-year-old brain tumor survivor’s story gain national attention on Good Morning America; we promoted a nonprofit who is setting out to break a Guinness World Record to raise awareness for at-risk youth; and helped highlight a company whose long-term plans call for hiring as many as 10,000 new employees in Camden.
So why should YOU care? If you have a desire to raise brand awareness and effectively and efficiently reach the public you must include a media relations component into your overall marketing plan.