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South Jersey Industries

In 2017, Thomas/Boyd partnered with South Jersey Industries (SJI) to assist with the strategic planning and communications efforts regarding the company’s Social Investment Program – which provides funding to qualifying 501(c)(3) non-profit organizations that demonstrate the ability to positively impact communities, while addressing needs that align with the company’s four strategic pillars of social investment: community enrichment, environmental stewardship, STEM and vocational career development and health and social services.

Each year, the applications received by SJI for these grants are diverse and highly competitive. Once recipients were selected by SJI for the 2017 cycle of grants awards, Thomas/Boyd was called upon to establish new meaningful relationships with potential applicants, while also supporting existing partnerships the company has made over the years.

SJI relied on Thomas/Boyd’s experience and expertise to work with each grant recipient to develop personalized partnership opportunities and creative communications plans – which contributes to more impactful, long-lasting relationships between SJI and its grant recipients. Through traditional and non-traditional efforts, Thomas/Boyd is now working to generate positive news coverage and greater awareness for both SJI and grant recipients, highlighting the greater impact of SJI’s Social Investment Program on the South Jersey community.

Monmouth County

Thomas/Boyd Communications (TBC) was hired by the Monmouth County Board of Chosen Freeholders to provide strategic counsel and tactical assistance for public relations and communications initiatives.

Our assignment was to develop programs and messages that would enable the county to communicate more effectively and efficiently with its constituents. We provide strategic guidance on a variety of issues, develop programs and tactics, create content and postings for social media, and write content for many purposes.

TBC conceived and executed several successful social media video and photo campaigns with Monmouth County, including a Veterans Video campaign in November 2016 and a #LoveMonmouthCounty tourism campaign throughout 2017. TBC worked with Freeholder aides and Public Information Office team members to coordinate video recordings of Freeholders and veterans for social media. In addition to increasing follower engagement, TBC has guided Monmouth County to a 93.6% increase in Facebook page “likes” within weeks using paid page advertising and creating interactive, shareable posts.

Mount Holly Township

Mount Holly Township first turned to TBC to handle strategic communications surrounding the announcement of the settlement agreement between Mount Holly Township and Mount Holly Gardens Citizens in Action, marking the end of a 10-year legal struggle. Our team met with attorneys, elected officials and key decision makers representing both sides of the matter; developed a media advisory, press release and fact sheet; and orchestrated simultaneous distribution of all materials to members of the media nationwide once the decision was announced in real-time. We worked with media outlets throughout the country that were following this story on pre- and post-settlement placement opportunities. The results included local, regional and national coverage by The Philadelphia Inquirer, ABC News, ABC News, Bloomberg Businessweek, Reuters, PolitickerNJ, The Wall Street Journal, Bloomberg News, The New York Times, the Star-Ledger, USA Today and the SCOTUS blog, , among others. In addition to providing communications and media relations support surrounding the settlement, we wrote and submitted a 950-word article to the League of Municipalities magazine on the litigation and its resolution, which was published in the March 2014 issue.

Our work with the Township has evolved since the settlement. For a few years prior to being hired full-time, we were frequently called upon to assist with events that required media relations throughout Mount Holly. These include the Annual Holiday Parade and Tree Lighting, and ribbon cutting ceremonies to commemorate the reopening of Mill Dam Park and the opening of Mi-Place at West Rancocas, marking the completion of the first phase of the greater West Rancocas Redevelopment Project.

In 2015, we were hired by Mount Holly as communication consultants to assist with significant issues relating to the economic revitalization of the Township. As part of a strategic positioning plan, we worked closely with the Mayor, Township officials, the Mount Holly Police Department and representatives from various local organizations and businesses to develop and execute various communications efforts to better inform the public about developments, events and newsworthy Township matters.

We launched the Township’s first newsletter, Rancocas Valley News, and were called upon to help maintain and populate the Township’s website and social media pages with relevant information about upcoming community events and town news.

In addition, our team successfully secured extensive media coverage for a variety of special events in and around the Township, including but not limited to: Park Improvements and Grant Funding (Mill Dam park and Buttonwood Lake Dam); the 40th anniversary of a memorial march recognizing the lives of three fallen Mount Holly police officers; the unveiling of the first redeveloped homes in the Mount Holly Gardens neighborhood; Memorial Service for former Mount Holly Police Officer/State Trooper Sean Cullen; Spellbound Brewery’s Century Bicycle Ride; Hollystock Music Festival; special Superhero-themed event for a local 7-year-old boy recovering from a brain tumor, which went viral online & gained national media attention (Good Morning America); and various community events (St. Patrick’s Day Parade, Independence Day Fireworks, Annual Holiday Tree Lighting Ceremony, Veterans Day ...

Township of Moorestown

In 2017, Thomas/Boyd Communications was hired by with the Township of Moorestown to assess their current communications efforts, strategize and develop/share pertinent information with residents, business owners/potential business prospects and other local, key target audiences within the community.

To start, Thomas/Boyd conducted a full audit of the Township’s current communications protocols and processes, in order to develop a recommended communication strategy to facilitate a two-way dialogue with essential Township audiences.

Working alongside key Township personnel and officials, Thomas/Boyd is also called upon to develop creative, meaningful tactics to achieve communication goals and objectives surrounding a variety of news, events and issues important to Township residents.

Cooper’s Ferry Partnership

Cooper's Ferry Partnership is facilitating the revival of the City of Camden by creating an environment where people choose to live, work, and invest. They develop visionary, long-range plans for the redevelopment of Camden’s waterfronts and work with private sector, government and community partners to make these plans a reality.

Thomas/Boyd is routinely called upon to bring favorable attention to the programs and events associated with the work of Cooper's Ferry Partnership in the revitalization of Camden. We have worked in conjunction with Cooper’s Ferry and Camden officials to announce some of the city’s most talked-about initiatives, including events like Camden Night Gardens, a nighttime celebration of Camden’s rich cultural offerings; the annual New Year’s Eve celebration and Fourth of July festival; the return of the Tall Ships to the waterfront and a special visit from Cirque du Soleil.

We regularly write and distribute materials to media outlets throughout the region, including news of exciting Connect the Lots programs; the revitalization of parks and programs; workforce programs; energy-saving programs and safe and green initiatives.

New Jersey Utilities Association

New Jersey Utilities Association is the statewide trade association for the 16 investor-owned utilities that provide essential water, wastewater, electric, natural gas and telecommunications services to New Jersey residents and businesses.

Thomas/Boyd leads communication functions by providing strategic guidance and counsel to the Association and its member companies. Services include outreach to Association members and other key audiences on relevant industry and statewide issues, as well as traditional media relations. We also help to manage the Association’s website – including overseeing and assisting in launching a new website – and develop e-newsletter content.

We play a substantial role in the planning and coordination of NJUA’s special events, including the Scholarship Golf Outing, Committee Appreciation Luncheon and three-day Annual Conference. We also helped revamp the conference in conjunction with NJUA’s 100th anniversary – and developed a commemorative 100th Anniversary Book to celebrate the historical milestone.

Access to Care Coalition

The Access to Care Coalition (ACC), comprised of 20 groups representing more than 10,000 physicians and other providers, came together to address inconsistencies within New Jersey consumers’ health plan coverage; to call for more transparency from health insurers and to address the issue of surprise bills that can accompany out-of-network health care services. ACC called on Thomas/Boyd Communications to assist with a comprehensive campaign aimed at New Jersey lawmakers and other decision makers.

Thomas/Boyd Communications designed and wrote content for the advocacy website, and wrote and distributed op/eds and a news release to promote a news conference on the issue, which resulted in coverage by major news outlets. We recommended a paid digital advertising campaign on Politico and Politicker, two high profile media sites that targeted government and business leaders in New Jersey. The creative on Politicker resulted in more than 371,767 ad impressions and 696 ad clicks. The digital ads on Politico resulted in 579,393 impressions, 521 ad clicks, as well as 120 clicks from 100,000 emails delivered.

The Evergreens

Thomas/Boyd serves as the outsourced communications department for this Continuing Care Retirement Community (CCRC) located in the heart of Moorestown, N.J. In this role, we develop and execute strategy in keeping with the goals and objectives of the CEO and his senior staff. We handle the writing and distribution of materials designed to attract favorable media coverage and develop programs to solicit interest from the public so they book a visit to the campus and ultimately select The Evergreens as their senior living option.

We also design and write the annual report and any other needed collateral materials including a brochure that is distributed in-house highlighting special events and programming. We established and are responsible for editing and publishing a blog from the CEO that appears on The Evergreens website, LinkedIn and other social media platforms.

South Jersey Gas

For a number of years, Thomas/Boyd has partnered with South Jersey Gas (SJG), a subsidiary of South Jersey Industries (link to case study page), on various projects and initiatives spearheaded by the company – offering strategic counsel and communications support.

Thomas/Boyd was called in twice to serve as an integral part of the project team for SJG’s Cape Atlantic Reliability Project, a proposed pipeline to enhance service reliability in Cape May and Atlantic counties. We led all communications efforts during a contentious approval process, with the goal of accurately portraying the rationale and benefits of the pipeline.

Our efforts to support the project have included the development, launch and management of a basic advocacy website for the project; the creation of messaging and materials (FAQs, Fact Sheets, Backgrounders, Maps, Video, etc.) to best explain the complex issues relating to the project and the process; strategic communications and strategy counsel; media relations work, including Op-Ed, Letters to the Editor news release and media pitch development; print, radio and online advertising efforts; and media training and prep for project spokespersons.

In early 2017, Thomas/Boyd was called-in to develop a specialized campaign for SJG regarding the project. The goal was to successfully disseminate fact-based communications about the project’s status and anticipated progress, in response to misinformation being generated from groups with opposing points of view. The campaign focused heavily on the creation and launch of the project’s official social media sites (Facebook and Twitter), and included paid digital advertising and paid boosts of social media content/postings.

Since then, our work with the company has expanded. We continue to collaborate with SJG on a variety of projects, offering strategic communications guidance and counsel, as well as traditional public relations, community relations and media relations support as needed.

Community Investment Strategies

As communications consultants, Thomas/Boyd works directly with Community Investment Strategies to reposition the brand of this woman-owned leading developer of affordable housing solutions.

Our efforts have centered on managing the redesign and development of the company’s website, including facilitating all communication between the client and the website developer. We have been involved in every facet of the development process – from brainstorming the initial concept to working with the development team to writing copy and advising on best practices.

We also handle media relations, including assisting in the planning of a groundbreaking for a new age- and income-restricted housing complex, as well as announcements of new grant awards, development plans and company news. We have worked with members of the building trade media to develop and write bylined articles that position Community Investment Strategies as a leader in resiliency planning and energy efficiency.

Samaritan Healthcare & Hospice

Thomas/Boyd works with the in-house team at Samaritan to provide strategic guidance and counsel on communications matters. By monitoring state and national trends in the hospice and palliative care industries, our team works with Samaritan’s leadership to develop strategic messaging that extends the nonprofit’s reach throughout its five-county coverage area. We identify media opportunities and pursue them by developing supporting materials such as advisories, news releases and pitch letters.

As the strategic communications counsel for Samaritan’s management team, we have also helped the organization in its award-winning rebranding efforts designed to accurately illustrate the depth and breadth of its health care services.

Our work on behalf of Samaritan includes interviewing physicians and key leaders to draft white papers, position statements, opinion pieces, letters to the editor, blogs and more.

Our team was instrumental in planning and executing the opening of Samaritan’s inpatient hospice in Voorhees, NJ, the first of its kind in the region. And, for three years, we have helped promote their unique event “Before I Die,” a one-of-a-kind community gathering co-sponsored by the Courier-Post.

In addition, we executed a public education campaign called “Start the Conversation” to encourage individuals to talk about their preferences surrounding end-of-life care now.

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Medical Society of New Jersey

The changing dynamics in the health care industry require Thomas/Boyd to stay up-to-date on current issues, trends and advancements. By positioning the Medical Society of New Jersey as a leading representative of the interests of physicians in the state, we have helped MSNJ to become a sought-after resource for reporters covering health care-related issues across New Jersey.

Our team handles all inbound media calls and often is called upon to issue news releases and statements concerning MSNJ’s position on various hot-button topics. We also interact with MSNJ’s president, CEO, general counsel and government relations team in developing positions and responses for use within the media.

Thomas/Boyd works with MSNJ’s in-house marketing and membership development departments on a variety of projects, events and assignments to support its overall mission. We write news releases, blogs, op-eds and position pieces and also assist with the development and execution of special events and handle media relations outreach as needed.

We have assisted in launching two unique branding campaigns – the “Growing Medicine in the Garden State” campaign and “Leaders in Health Care, Leaders in Life” campaign. We helped to launch Healers and Heroes (2H) program, the FitDoc Challenge and MSNJ’s support of a Rutgers University’s Edward J. Bloustein School of Planning and Public Policy study on the economic impact of the practice of medicine throughout the state.

Ørsted

As the world leader in green energy, Ørsted develops, constructs and operates offshore wind farms, bioenergy plants and innovative waste-to-energy solutions. In 2015, the Danish company acquired the rights to develop the first offshore wind farm off the coast of New Jersey—now called Ocean Wind--and turned to Thomas/Boyd Communications to communicate with major stakeholders, the media and the public about this groundbreaking project.

Thomas/Boyd Communications offers strategic guidance to Ørsted regarding advocacy communications and business relationships in New Jersey. We introduced Ørsted to key members of the media covering business and the energy sectors, resulting in positive coverage for their brand and the Ocean Wind project. We have created content for media and marketing materials, social media posts and their website, and are responsible for ensuring that the Ørsted team takes part in strategic events, sponsorships and speaking engagements.

Bacharach Institute for Rehabilitation

Thomas/Boyd provides a wide range of communications services for Bacharach. Our media relations efforts include writing and pitching news stories – including an NJTV segment highlighting Bacharach’s use of graded motor imagery, to help patients with non-functioning limbs regain their mobility.

In addition to ongoing media relations support, Thomas/Boyd also spearheaded the launch of Facebook and Twitter to increase Bacharach’s reach. Utilizing Facebook’s timeline feature, we examined archived photos and milestones in Bacharach’s rich history, then created content chronicling Bacharach’s rise to becoming a leading rehabilitative center. We were instrumental in supporting Bacharach’s “90 Years Strong” anniversary campaign, generating and posting compelling, visually appealing social media content designed to engage users.

Adding to Bacharach’s online presence, we rolled-out and continue to develop content for quarterly e-newsletters and monthly email messages that serve as a vehicle for Bacharach’s president and CEO to discuss timely topics. We also helped launch Bacharach’s blog and write and post content that can be utilized on social media to drive readers to Bacharach’s blog.

We have also worked with Bacharach to promote the Coalition to Preserve Rehabilitation New Jersey (CPRNJ), which is dedicated to ensuring that patients understand the post-acute rehabilitation options they are entitled to after a stroke, spinal cord or brain injury, amputation, or other major trauma. We created a website for CPRNJ and developed materials to communicate with potential members, legislators and the media.

New Jersey SHARES, Inc. (NJ SHARES)

Thomas/Boyd provides communications services for New Jersey SHARES, Inc. (NJ SHARES) – a statewide nonprofit organization providing assistance to individuals and families in need of help meeting their energy and utility burden. We provide strategic counseling and devise and execute media relations and community relations efforts to increase awareness of the organization and support its advocacy efforts.

By working closely with NJ SHARES leadership, we create events and opportunities that increase overall awareness and financial support of the nonprofit’s efforts statewide. Our work involves creating content for the organization’s monthly e-newsletter – highlighting agencies, legislative partners, donors, outreach efforts, event and news. We also spearheaded a strategic campaign to launch Facebook and Twitter pages for NJ SHARES to better communicate with supporters, legislative partners, donors, agencies and utility partners, as well as various national advocacy organizations. We develop content for these pages and closely monitor for follower feedback.

Save Ellis Island

Thomas/Boyd was initially retained by Save Ellis Island (SEI) to manage publicity for the $300 million restoration.

Save Ellis Island is the designated National Park Service nonprofit fundraising partner with a goal of raising funds and overseeing the rehabilitation, restoration and reuse of the 29 unrestored buildings on Ellis Island’s south side.

Thomas/Boyd handled the public relations outreach for the grand opening of the first building to be restored and the first building to be open on the New Jersey portion of the Island in over 50 years, the historic Ferry Building. In addition to achieving feature placements on the front-page metro section of The New York Times, and in the Sunday edition of the Los Angeles Times, we secured an Associated Press feature that was picked up by nearly 100 major print and broadcast outlets nationwide.

When Save Ellis Island, partnered with the National Park Service, wanted to open Ellis Island’s South Side Hospital Complex to visitors for the first time in more than 60 years, they turned to Thomas/Boyd to spearhead a media relations campaign in advance of the October 2014 opening.

Our work resulted in major media relations success – including coverage by The Associated Press, The New York Times, the Star-Ledger/NJ Advance Media for NJ.com, NPR, 1010 WINS; and major television networks such as NBC, CNN, NJTV and News NY1.

New Jersey Utility Shareholders Association

Thomas/Boyd was a natural choice to support the launch of the New Jersey Utilities Shareholders Association – a trade group dedicated to advocating for the interests of New Jersey residents who own shares in the state’s utility companies.

We have been involved in the formation of the association since its conception. From initial discussions regarding branding and promotional materials to day-to-day membership management to special event planning and execution, we have spearheaded NJUSA’s communications efforts to support the growth of the membership-only organization.

In addition to overseeing the creation of a website, Thomas/Boyd has handled all content development for NJUSA’s online presence, as well as the development of a newsletter for all members.

Verizon Wireless

One of the nation’s most recognized brands depended on Thomas/Boyd for more than 20 years to provide media, community and corporate communications support. We prepared and distributed press materials, worked with reporters and bloggers to secure news coverage, designed and implemented the company’s regional corporate social responsibility (CSR) initiative, handled social media management and coordinated special events.

We successfully positioned the company’s network, products, services and applications; promoted new communications stores; and developed community relations programs, all while managing media requests and placements. Thomas/Boyd led communications efforts for significant announcements, including Verizon Wireless’ name change, 4G network launch and iPhone on Verizon launch.

A tremendous effort was placed on generating awareness for HopeLine, the company’s philanthropic program that aids in the prevention and education of domestic violence victims. We secured extensive press and established partnerships with area domestic violence agencies and key public officials, including a press conference with former U.S. Senator Joe Biden.

Ray and Joan Kroc Corps Community Center

Thomas/Boyd provides strategic communications guidance and counsel offering development and community relations support for the $90 million Ray and Joan Kroc Corps Community Center. Opened in the heart of the Cramer Hill section of Camden in October 2013, Thomas/Boyd played an instrumental role in this game-changing community center from its initial conception through construction and its grand opening.

Most recently, we worked with White House officials to assist in logistical planning and press relations for President Barack Obama’s visit to the Kroc Center, where he lauded its contribution to the revitalization of Camden.

We handle all media relations efforts and launched a successful relationship with the online editor of the Courier-Post, extending our message and reach to the three counties that are served by the Kroc Center – Camden, Burlington and Gloucester.

We also coordinated and produced special events marking major milestones in the Kroc Center’s progress, including working with Wells Fargo, Campbell Soup Company, NJ American Water and Subaru in announcing significant gifts. We have worked with the mayor’s office and other county and state officials to keep them actively involved and informed of the Center’s progress and achievements.

YMCA of Burlington and Camden Counties

For more than a decade, Thomas/Boyd provided communications services to the YMCA of Burlington and Camden Counties, a community based charitable organization serving more than 30,000 people throughout the region. Working as an extension of the Y’s marketing team, we provided marketing, branding and public relations counsel and support.

Our successful media relations program showcased the Y’s key initiatives like fighting childhood obesity, creating “safe places to play” in Camden City, pool safety and Camp No Worries, a special camp for youth with cancer. We regularly work with the media and place positive stories in key regional news outlets touting the Y’s programs and services.

The Joseph Fund

Thomas/Boyd has helped shine a light on the great work of The Joseph Fund – a Camden-based nonprofit organization dedicated to supporting the Ministries of St. Joseph’s Pro-Cathedral.

We managed media relations surrounding the opening of Joseph’s House of Camden – a homeless shelter for adults that offers an array of social, emotional and professional support services. The initiative attracted attention from philanthropist and international rock star Jon Bon Jovi, the board chair of the Jon Bon Jovi Soul Foundation, which helped support the construction of this Camden-based facility.

Thomas/Boyd headed up a groundbreaking and media tour and a subsequent ribbon-cutting ceremony and grand opening. We helped coordinate logistics, invite media and orchestrate public officials and VIP attendees to facilitate extensive media placements, which included widespread coverage from The Philadelphia Inquirer, Asbury Park Press & Courier-Post, all major Philadelphia-area television affiliates and more.

Battleship New Jersey

Beginning in Bremerton, Wash., Thomas/Boyd handled publicity and special event planning and management for the return of the USS New Jersey through the Panama Canal. We coordinated the three-day event in Panama, which was attended by more than 300 VIPs and 30 members of the multi-lingual, international press corps. The event was hosted by former New Jersey Governor Christie Whitman.

Once berthed in Camden, we handled the 2,000-person grand-opening event. For several years, we managed media relations efforts to drive brand awareness for the floating museum and secured significant regional and national news coverage.

Barnabas Health

Thomas/Boyd provides communications services for Barnabas Health, the largest not-for-profit integrated health care delivery system in New Jersey.

Working closely with marketing and public relations directors at Barnabas Health's hospitals, ambulatory care centers, geriatric centers, home care and hospice program, cardiac services, medical group and corporate, we routinely deliver media relations, event support, internal communications and corporate communications services.

Our team regularly develops compelling content for hospital publications, brochures and websites and devises special section consumer-focused health care content to position key initiatives, services, programs, treatments and more.

We're accustomed to developing physician and patient profiles on complicated procedures and conditions and presenting them in a clear, concise and easy to understand manner. Our team routinely drafts news materials and places health care stories in key media outlets.

We're involved with key branding initiatives and assist with the planning and execution of events, ground breakings and ribbon cuttings for various system facilities. We also led a comprehensive brand assessment study for one of the system's hospitals requiring significant market research.

Univers Workplace Solutions

Univers Workplace Solutions (now Aon), a leading benefit communications and enrollment solutions provider, hired Thomas/Boyd to increase the company’s visibility within the industry and to create a presence throughout the greater business community. Headquartered in Hammonton, N.J., Univers relied on Thomas/Boyd to secure media coverage in various markets around the country.

Notable media relations results included securing placements in leading industry trade publications, including a three-part series in “Employee Benefit News,” numerous articles in “Employee Benefit Plan Review” and a feature profile in “HR Magazine,” published by the Society for Human Resource Management. In addition, Thomas/Boyd helped position Univers as a “Best Place to Work” in several regional business publications.

Based on the success of Thomas/Boyd’s media relations initiatives, we were asked by Univers to coordinate a team to manage the company’s website redesign and launch, social media campaign and SEO content. Thomas/Boyd handled ongoing public relations support for all web content updates including case studies and blogs that are posted on a regular basis.