Thomas/Boyd launched several online platforms to increase Bacharach’s reach. Utilizing Facebook’s timeline feature, we examined archived photos and milestones in Bacharach’s rich history, then created content chronicling Bacharach’s rise to becoming a leading rehabilitative center. We manage Bacharach’s social media presence by generating and posting compelling, visually appealing content designed to engage users.
We also rolled-out and continue to develop quarterly e-newsletters and monthly email messages that serve as a vehicle for Bacharach’s president and CEO to discuss timely topics. In addition, we helped to launch Bacharach’s blog on its website and manage updates and posts.
Barnabas Health relies on Thomas/Boyd to manage and execute a wide variety of marketing communications initiatives for its hospitals and facilities as well as the Barnabas Health Behavioral Health Network, the state’s largest behavioral health network. Services include copywriting, media relations and special event support.
Copywriting assignments include generating content for newsletters, journals, quarterly magazines, brochures and websites.
We have assisted in the planning of system-wide special events, including the development of databases for invites; development of invitations; distribution of invitations and follow-up; and event logistics and staffing.
Thomas/Boyd also led a comprehensive brand assessment study for one of the system’s hospitals requiring significant market research including focus group work.
Beginning in Bremerton, Wash., Thomas/Boyd Communications handled publicity and special event planning and management for the return of the USS New Jersey through the Panama Canal. We coordinated the three-day event in Panama, which was attended by more than 300 VIPs and 30 members of the multi-lingual, international press corps. The event was hosted by former New Jersey Governor Christie Whitman.
Once berthed in Camden, we handled the 2,000 person, grand-opening event. For several years, we managed media relations efforts to drive brand awareness for the floating museum and secured significant regional and national news coverage.
For five years, Thomas/Boyd worked with BP as the company explored the possibility of building a Liquefied Natural Gas (LNG) plant in Logan Township. Work associated with this highly complex, billion-dollar project required an understanding of the properties of the LNG, its shipping and storage requirements and the critical safety issues involved with the transport and storage of the material.
Thomas/Boyd created an in-depth communications and community relations plan that created a favorable environment for the project. The project required constant attention and the ability to work closely with a multi-faceted team including engineers, scientists, researchers, safety officials from within the company and a complementary team of outside experts. We conducted town hall meetings, created a newsletter and an ad campaign and interfaced with media outlets from around the state and the region. We reported to the BP staff in Houston and London until the company opened an office in Logan Township.
BP project leaders had nothing but praise for the work conducted by Thomas/Boyd. Our knowledge and expertise in this field opened doors for other project work within BP, including solar, where we handled the company’s initial announcement of the establishment of residential solar via Home Depot and subsequent announcements with Whole Foods.
Working closely with Cooper’s Ferry, Thomas/Boyd is routinely called upon to bring favorable attention to the programs and events associated with the revitalization of Camden. We write and distribute materials to media outlets throughout the region including news of the merger with the Greater Camden Partnership; special project milestones like the EDA grant toward the Haddon Avenue Transit Village project; the revitalization of parks and programs; workforce programs; energy saving programs and safe and green initiatives. We are currently concentrating on promoting the Waterfront as a tourist destination, working closely with all waterfront entertainment venues.
Thomas/Boyd’s daily activities include managing media outreach and relations, managing strategic advertisement placements, assisting with copywriting and design, review of direct mail pieces and drafting any and all written documents, from news releases to op-eds, fact sheets and award nominations.
The Evergreens embarked on a full-scale strategic branding campaign led by the Thomas/Boyd team. We were involved with the development of the new logo and subsequent branding on all materials and the website. Thomas/Boyd’s work was recognized by the PRSA Philadelphia Chapter.
We are now working closely with The Evergreens on their Campus Renewal Initiative – the replacement of an outdated skilled nursing facility and residential healthcare facility and the construction of 24 new independent living units. Thomas/Boyd has conducted community meetings and written news releases and fact sheets for the project thus far and will continue to manage community and media relations work as needed. Additionally, we planned and executed all events leading up to the grand-opening of the new Health Care Center in 2012.
The changing dynamics in health care and reform require Thomas/Boyd to stay up-to-date on all these issues. MSNJ is routinely contacted by area and national media outlets for comment on numerous developments. Our team handles all inbound media calls and often is called upon to issue news releases and statements concerning MSNJ’s position on various topics. We also interact with MSNJ’s president, CEO, general counsel and government relations team in developing positions and responses for use within the media.
Thomas/Boyd works with MSNJ’s in-house marketing and membership development departments on a variety of projects, events and assignments to support the Society’s overall mission. We write news releases and blogs, op-eds and position pieces and also assist with the development and execution of special events and handle supporting media relations outreach as needed.
We have assisted in launching two unique branding campaigns – the “Growing Medicine in the Garden State” campaign and “Leaders in Health Care, Leaders in Life” campaign. We helped to launch Healers and Heroes (2H) program, the new FitDoc Challenge and the society’s support of a Rutgers University’s Edward J. Bloustein School of Planning and Public Policy study on the economic impact of the practice of medicine throughout the state.
Thomas/Boyd serves as Monmouth University’s public relations counsel, reporting to the public relations/public affairs department. We assist Monmouth in developing and implementing strategies to generate statewide and national media attention in support of its innovative academic programs. We have also developed unique strategies to raise the profile of university professors including publicity surrounding new, published works involving research and collaborations. Monmouth University’s professors, students and president, as well as specific initiatives, have received national recognition in The New York Times, WNBC-TV, The Huffington Post and industry trade publications, including The Chronicle of Higher Education. On a statewide level, we regularly place stories in media outlets such as The Asbury Park Press and Star-Ledger, Millennium radio as well as on blogs and online news sites.
New Jersey Utilities Association is the statewide trade association for the 16 investor-owned utilities that provide essential water, wastewater, electric, natural gas and telecommunications services to New Jersey residents and businesses.
Thomas/Boyd leads communication functions by providing strategic guidance and counsel on matters of importance to the Association and its member companies. Services include outreach to Association members and other key audiences on relevant industry and statewide issues, as well as traditional media relations outreach via written materials and email communications. We also help to manage the Association’s website and develop content for its e-newsletter.
Additionally, Thomas/Boyd plays a substantial role in the planning and coordination of NJUA’s special events, including the Scholarship Golf Outing, Committee Appreciation Luncheon and three-day Annual Conference.
Thomas/Boyd provides strategic communications guidance and counsel offering development and community relations support for the $90 million Ray and Joan Kroc Corps Community Center, which will open in the heart of the Cramer Hill section of Camden. We handle all media relations efforts and launched a successful relationship with the online editor of The Courier Post, extending our message and reach to the three counties that will be served by the Kroc Center – Camden, Burlington and Gloucester.
We also coordinate and produce special events marking major milestones in the Center’s progress, including working with Wells Fargo, Campbell Soup Company, NJ American Water and Subaru in announcing significant gifts to the Kroc Center. We work with the mayor’s office and other county and state officials to keep them actively involved and informed of the Center’s progress.
We volunteer during Red Kettle season and offer The Salvation Army any assistance needed to support their important work throughout South Jersey.
Thomas/Boyd works cooperatively with the in-house communications team at Samaritan to assist in generating media coverage and helping to extend the non-profit’s reach throughout their five-county coverage area.
We provide strategic communications counsel for Samaritan’s management team, including overseeing the organization’s rebranding efforts designed to accurately describe the depth and breadth of its healthcare services. Thomas/Boyd was the recipient of a PRSA award for the rebranding campaign, which emphasized Samaritan’s ongoing commitment to high quality hospice care as well as an expanded continuum of palliative, education and grief programs.
In addition to providing strategic counsel, we provide assistance in developing key messages; writing and distributing news releases and by-lined articles; advertising placements; copywriting; blog writing; and special event planning and execution.
Univers Workplace Solutions, the nation’s leading benefit communications and enrollment solutions provider, hired Thomas/Boyd to increase the company’s visibility within the industry and to create a presence throughout the greater business community. Headquartered in Hammonton, N.J., Univers relies on Thomas/Boyd to secure media coverage in various markets around the country.
A few notable media relations results include securing placements in leading industry trade publications, including a three-part series in “Employee Benefit News,” numerous articles in “Employee Benefit Plan Review” and a feature profile in “HR Magazine,” published by the Society for Human Resource Management.
Thomas/Boyd helped position Univers as a “Best Place to Work” in several publications, and we continue researching and nominating Univers and its key employees for appropriate workplace awards.
One of the nations’s most recognized brands depended on Thomas/Boyd for more than 20 years to provide media, community and corporate communications support. We prepared and distributed press materials, worked with reporters and bloggers to secure news coverage, designed and implemented the company’s regional corporate social responsibility (CSR) initiative, handled social media management and coordinated special events.
We successfully positioned the company’s network, products, services and applications; promoted new communications stores; and developed community relations programs, all while managing media requests and placements. Thomas/Boyd led communications efforts for significant announcements, including Verizon Wireless’ name change, 4G network launch, iPhone on Verizon launch and the nation’s largest mobile learning pilot program with a school district.
Great effort was placed on publicizing HopeLine, the company’s philanthropic program that aids in the prevention and education of domestic violence victims. We established partnerships with area domestic violence agencies and key public officials, including a press conference with former U.S. Senator Joe Biden that resulted in the collection of more than 1,500 phones and extensive media coverage. We launched a similar program in New Jersey with Senator Diane Allen, resulting in coverage that included local television and radio, the Associated Press, USA Today, The New York Times and several daily newspapers throughout the region.
For more than a decade, Thomas/Boyd has provided communications services to the YMCA of Burlington and Camden Counties, a non-profit organization serving 10,000 people throughout Burlington and Camden Counties. We provide counsel and support on marketing and branding issues as well as ongoing communications support to help the Y fulfill its mission of building strong kids, families and communities.
Our successful media relations program has helped generate positive awareness about the Y’s programs and services; educate people about important issues, including pool safety and healthy living; and position Y management as resources on various issues.
We’ve handled numerous announcements, including: the opening of the Women’s Opportunity Center, expansion into Camden County and new Camden City program offerings, new branding and more.