MHS Lift

In 2019, no one would say that forklifts and material handling equipment was “TBC’s thing.” But when MHS Lift contacted us to help promote one of their philanthropic initiatives, we jumped at the opportunity.

This first project was a huge success, opening the door for our team to handle all things marketing for this industry-leading material handling supply company with a national reach. After familiarizing ourselves with “new terminology,” like warehouse optimization, fleet management and more, TBC, along with Commexis, one of our trusted digital partners, moved full steam ahead to help take MHS to new heights.

Our work includes public relations, social media, content development such as blogs and testimonials, brochures and e-blasts. We handled promotion of the company’s 50th anniversary, expansion into new regions, product offerings and launched a new division of their brand: MHS Integrated Solutions, a warehouse optimization service offered to businesses throughout North America. Coinciding with this exciting brand launch, we promoted the company’s new office in California, making news in the California Business Journal.

TBC played a role in the promotion for the “MHS Lift Big 5 Classic,” the revamped but beloved basketball tournament between the major college teams in Philadelphia. As title sponsor, MHS Lift took center stage with billboard ads, radio commercials and branding across the tournament, including the official logo, court displays and digital ads at the Wells Fargo stadium. MHS Lift Co-Presidents Andy and Brett Levin delivered the championship ball, which was broadcasted on NBC Sports and streamed nationwide on Peacock.

TBC was proud to help promote the MHS Lift Big 5 Classic, a basketball tournament between the major college teams in Philadelphia that attains national viewership.

Despite being hit by the ripple effects of the pandemic, such as supply chain issues and equipment shortages, MHS Lift persevered, staying competitive and expanding their footprint to arise stronger than ever. Today, MHS Lift has offices in numerous cities across the nation, is adding new capabilities to its portfolio every day and they’re constantly shifting to keep up with the evolving material handling landscape. TBC eagerly anticipates standing by their side as they continue to embrace the challenges and opportunities that lie ahead.