The New Jersey Cannabis Trade Association

The New Jersey Cannabis Trade Association represents 15 of the state’s permitted cannabis operators selling medicinal and adult-use cannabis. TBC was retained by NJCTA to bolster media relations efforts, recruit additional members and lead a communications effort aimed at opening the New Jersey marketplace for adult recreational use. We report into the communications committee and the full board and monitor the activities of the public policy committee. We create content and graphics across all platforms and monitor and respond to comments and questions that arise via social media. We created and launched NJCTA’s Business Builder Series virtual events aimed to increase social equity business development in the cannabis industry, and also create and staff other events as needed to further NJCTA’s mission.