The Reentry Coalition of New Jersey

The Reentry Coalition of New Jersey is comprised of highly qualified and accredited reentry agencies who promote public safety, reduce recidivism and ensure the long-term success of those exiting the criminal justice system. The work of the Reentry Coalition is critically important, but handled by limited staff that did not have the time nor experience to focus properly on external communication. Thus, the Coalition retained TBC to re-energize its brand – creating new materials, refreshing its website and increasing its media relations presence.

TBC first tackled the Coalition’s website – coordinating with the website designer to overhaul the design/function of the site, refresh content and execute the relaunch. TBC then created graphics, collateral materials and videos for the Coalition, with a focus on cross-platform sharing – featuring these materials on the website, social media sites and for media relations purposes. We continue to provide ongoing strategic counsel to the Coalition and seek strategic opportunities to showcase their work on behalf of their agency members.